Digital Marketing Specialist (On-site, Chennai)
The Digital Marketing Specialist will focus on promoting the company's products through various digital channels, including social media, SEO, and online advertising. The role involves developing and implementing strategies to increase brand visibility, engage target audiences, and drive traffic to the company's website and e-commerce platforms.
Key Responsibilities:
- Develop and execute digital marketing strategies across platforms (social media, SEO, PPC).
- Manage and optimize campaigns to drive traffic and increase online sales.
- Monitor and analyze website and social media performance.
- Create engaging content for digital channels to attract target audiences.
- Collaborate with the sales team to align digital efforts with business goals.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in digital marketing, including SEO, PPC, and social media marketing.
- Strong analytical skills and experience with marketing tools (Google Analytics, AdWords).
- Excellent communication and creative thinking skills.
